10 Often Overlooked SEO Techniques for Small Businesses

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Introduction:

As a small business owner, it can be easy to overlook certain factors that impact your search engine optimization (SEO). However, these factors can greatly influence your online visibility and search engine rankings. In this post, we'll discuss 10 SEO techniques that are often overlooked by small businesses.

Meta descriptions: These short pieces of text, which appear below your page's title in the search results, give users an idea of what your page is about and can determine whether or not they click through to your site. Make sure your meta descriptions are relevant, descriptive, and compelling.

Alt tags for images: Alt tags, or "alternative text," provide a text description for images on your website. They help search engines understand the content of the images and improve accessibility for users with screen readers.

Page load speed: A slow-loading website can frustrate users and harm your search rankings. Optimize your website for fast loading times by compressing images, minimizing the use of large files, and using a content delivery network (CDN).

Internal linking: Linking to other pages on your website can help search engines understand the structure of your site and provide users with more content to discover.

Mobile-friendliness: Most internet searches are now done on mobile devices, so it's important to optimize your website for mobile. This includes a responsive design and fast loading times on mobile devices.

Social media presence: A strong presence on social media platforms like Facebook, Twitter, and Instagram can drive traffic to your website and increase brand awareness.

Secure browsing (SSL): Google gives a ranking boost to websites with secure browsing (https) and users are more likely to trust and engage with secure websites.

Local SEO: If you have a physical location or serve a specific geographic area, optimize for local search by claiming your Google My Business listing, using local keywords, and getting listed in online directories.

Schema markup: Schema markup is code that helps search engines understand the content on your pages. It can make your website stand out in the search results and provide additional context for users.

User experience: The design, content, and navigation of your website all impact the user experience and, in turn, your SEO.

Conclusion:

By considering these 10 often overlooked SEO techniques, small businesses can improve their search engine rankings and gain a competitive edge. Don't neglect these important details – they can make a significant difference in your online success.

Thank you for reading this post on the top 10 most overlooked SEO factors for small businesses. We hope that you found the information helpful and that you can apply these techniques to your own website to improve your search engine rankings and online visibility. If you have any additional questions or would like more information on SEO, don't hesitate to reach out. We're always happy to help!

"For more information on the importance of internal linking for SEO, check out this post from Ahrefs." (https://ahrefs.com/blog/internal-linking/)